Free shipping on all orders!!

Crafting Exceptional Coffee Experiences

Discover the richness of ethically sourced Colombian coffee, expertly roasted for a smooth, flavorful brew that respects our planet and elevates your coffee moments.

Our Gallery

Explore our premium coffee and sustainable sourcing practices through images.

A clear glass cup filled with dark roasted coffee beans, placed on a wooden surface. The coffee beans have a shiny, oily texture, indicating freshness and quality.
A clear glass cup filled with dark roasted coffee beans, placed on a wooden surface. The coffee beans have a shiny, oily texture, indicating freshness and quality.
A freshly brewed coffee is being poured from a glass coffee maker into a white paper cup. The liquid appears dark and rich, with steam rising and condensation visible on the glass. The setting has a rustic ambiance with a wooden surface.
A freshly brewed coffee is being poured from a glass coffee maker into a white paper cup. The liquid appears dark and rich, with steam rising and condensation visible on the glass. The setting has a rustic ambiance with a wooden surface.
A stack of paper cups with cork sleeves featuring the text 'BREW LAB' is placed on a coffee machine. The brand name 'LA MARZOCCO' is prominently displayed on the machine, which has a sleek design. Clear plastic cups and a turquoise ornament in the background add to the modern aesthetic.
A stack of paper cups with cork sleeves featuring the text 'BREW LAB' is placed on a coffee machine. The brand name 'LA MARZOCCO' is prominently displayed on the machine, which has a sleek design. Clear plastic cups and a turquoise ornament in the background add to the modern aesthetic.

Rooted in Caribbean Coffee Heritage

Rooted in the heart of Brooklyn and inspired by her Caribbean heritage, Janelle’s journey to creating First Choice Brew is deeply personal. With over two decades of experience in community development and advocacy, Janelle has always been a passionate force for positive change. As a mother of three and a wife, she understands the importance of balancing family, career, and self-care. Her own search for balance led her to discover the simple yet profound joy of enjoying a good cup of coffee—one that can offer both a moment of calm and a spark for meaningful connection.

Through First Choice Brew, Janelle wanted to create more than just a coffee brand; she wanted to craft a space for people to experience the joy of savoring something truly special. Our coffee is sustainably sourced from the lush highlands of Colombia, where the care and dedication of local farmers shine through in every bean.