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First Choice Brew

Savor the Flavor, Sustain the Earth

Our Coffee

First Choice Brew is proud to offer a premium ground coffee with a medium roast profile that is both smooth and full of flavor. The beans are ethically sourced from Colombian farms known for their commitment to sustainable practices, ensuring that each cup you brew is not only delicious but also kind to the environment.

Our coffee is the perfect companion for those moments when you want to slow down, reflect, and connect. Whether you're brewing your morning cup, enjoying an afternoon break, or sharing a pot with friends and family, First Choice Brew is crafted to help you cultivate joy, create meaningful connections, and find balance in your day.

Rooted in Caribbean Coffee Heritage

Rooted in the heart of Brooklyn and inspired by her Caribbean heritage, Janelle’s journey to creating First Choice Brew is deeply personal. With over two decades of experience in community development and advocacy, Janelle has always been a passionate force for positive change. As a mother of three and a wife, she understands the importance of balancing family, career, and self-care. Her own search for balance led her to discover the simple yet profound joy of enjoying a good cup of coffee—one that can offer both a moment of calm and a spark for meaningful connection.

Through First Choice Brew, Janelle wanted to create more than just a coffee brand; she wanted to craft a space for people to experience the joy of savoring something truly special. Our coffee is sustainably sourced from the lush highlands of Colombia, where the care and dedication of local farmers shine through in every bean.